Friday, 26 November 2021

Production -Editing progression

26.11.21

This lesson was spent progressing on the editing on my music video, through pro create and picsart app features I have created various text effects to reflect the zeitgeist of the video. 

Things achieved this week, (week report commencing 21.11.21): 

-Edited video 

-Started editing effects onto overlay 

-finishing touches to website

-Adding posts to enhance website 

-Updating blog

-Extra pictures taken for website 


Tasks left to do: 

-Add intertextuality to music video 

-Finalize website 

-Create merch samples (strong brand needs to match brief) 

-Record player shots 


Website draft pictures 









Tuesday, 23 November 2021

Production -Music Video progression

 22.11.2021 - Editing prep 

This lesson was spent preparing footage, by colour correcting, stabilizing and cutting clips to desired lengths. All of this work is to help the process of editing my video run seamlessly when I come to finalize the project. 

Throughout the time spent on this I also downloaded a copy of the song and trimmed it to fit the timings, I looked back over my story board and inspiration folders to ensure my idea is an all encompassing view of what I want to represent. 

The past few days have also been utilized in taking final photograph to fill any empty spaces on my website. These images were composed in dark, stark lighting to display the feeling my video radiates. Use of model : Mkiyah who represents the artist of BLONDED for my final piece. 


Use of side on golden lighting is to give a glow to Mkiyah, this is not only used in order to be flattering but it also connotes the view that Mkiyah holds aa crucial role in this final piece. Golden lighting portrays a sacred and impactful idea, and this was expected to hint at the fact that Mkiyah is of great importance. 

This is all intended with the purpose of subluminal hints. My piece isn't to be taken as literal as what it seems, it is meant to make you think nd view things with a deeper stance rather than passively watch (which Henry Jenkins would argue is good as he agrees that audiences are more active in modern day and want to be more active in their participatory culture).

Overall, this photo holds the impact that this individual is important and has power, hence why she is seen as the 'main' artist of the song 'Nights'





Time was also spent going over my Website, ensuring all information was correct and up to date, and publishing blogs that I felt were relevant to the social view that BLONDED holds. 

These blogs include, up and coming artists which reflects and community feel to the music industry and a get involved media page which reflects the zeitgeist of today as it utilizes modern media platforms.