Research - focus groups

 

Name: Ayaah 

Age: 17

Occupation: Student 

Psychographic: Explorer 

Interests: Reading, Fashion, Cooking, Music 

Ayaah is in my target audience for my music video because she enjoys listening to all genres of music and finds music videos entertaining.

Name: Eleanor 

Age: 17

Occupation: Fashion re-seller 

 Psychographic: Aspirer 

Interests: Fashion, design, reading, interior design, social media, makeup 

Eleanor is in my target audience due to her age and passion for social media, as this young interest is what will be reflected in the music video.

Name: Ana 

Age: 17

Occupation: Student 

Psychographic: Explorer 

Interests: Fashion, art, reading, dance, makeup, cooking, Music

Ana is in my target audience as she stated that she enjoys music and likes the detail of the genre love in terms of a music video, aswell as her being  a fan of the indie genre of music.

 Name: Juliet 

Age: 17

Occupation: Student 

Psychographic: Reformer 

Interests: Travelling, Fashion, Languages, Cooking, Reading, Nature/Eco-friendly 

Juliet is in my target audience because of her age and her interests interlink with the contents and plans that correlate with my music video, she will understand any specific references to her age and interests  due to the demographic she is in. 

Name: Poppy 

Age: 27

Occupation: Social Media Influencer 

Psychographic: Explorer 

Interests: Health, Fitness, Fashion, Cooking, Travelling, Art

Poppy would not be in my target audience because of her age, due to her exceeding the 16-25 age range she may not understand all references in my media product and it may not appeal to her as much as those aged 16-25

Name: Kea

Age: 15

Occupation: GCSE student 

Psychographic: Reformer

Interests: Fashion, makeup, singing, beauty, dance, theatre, astrology 

Kea does not fit into my target audience due to her age being below 16-25, this means she may not feel my media product appeals to her due to the differences in age which also may lead to her not understanding all the references

My focus group is made up of 4 subjects who all fit into my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic.

Following my audience research on music videos I asked them more questions about how they music and watch music videos.

Do you watch music videos?

Ayaah: Yes

Eleanor: Yes

Ana: Yes

Juliet: Yes

Poppy: No

Kea: Yes

How regularly do you watch music videos?

Ayaah: At least twice a week 

Eleanor: Almost every day

Ana: Maybe one a month 

Juliet: very rarely 

Poppy: Never

Kea: Every day

What is your favorite genre of  music?

Ayaah: Alternative pop/ indie

Eleanor: Mainstream hip hop 

Ana: Pop/ rock 

Juliet: Indie/ pop

Poppy: Hip hop

Kea; R&B or 90's era

Do you enjoy watching music videos?

Ayaah: Yes, but it does depend on the type of music video 

Eleanor: I do enjoy watching them, I feel that they are an interesting way to listen to music whilst have visuals to go along with the lyrics

Ana: I do, but I mainly enjoy listening to the music however the videography is important 

Juliet: I prefer to use Spotify, but if a music video fits me then I would enjoy watching a story unfold to the lyrics

Poppy: No

Kea: Yes, but the visuals must match the vibe of the song

What platform do you watch music videos on?

Ayaah: Youtube 

Eleanor: Youtube 

Ana: Youtube

Juliet: Youtube

Poppy: If I was to watch these it would be on Youtube 

Kea: Youtube

What would you like to see more of in music videos?

Ayaah: LGBTQ+ representation 

Eleanor: More trends being shown 

Ana: Social issues or real life scenarios 

Juliet: Realistic shots 

Poppy: More diversity 

Kea: shorter scenes as long scenes can be boring for me 

Do you prefer narrative or performance music videos?

Ayaah: Performative 
Eleanor: Performative 
Ana: Narrative
Juliet: Performance

Poppy: Narrative 

Kea: Performative 

Research - profile (music video)

 

I feel a 16-25 year old mass market is a very generic group of people, who are up to date on trends, care about social issues and expect to be emotionally engaged by this broad term of 'love' as it is the theme of my music video.

In terms of popular culture this audience would engage with celebrities, popular references to well known brands or apps (for example; Nike, Adidas, Tiktok, Instagram) 

In terms of my brief this audience would most likely engage with this visual of love/ difficulties of love within the LGBTQ+ community because it is more common to be more open with your sexuality in 2021.

Research - profile (magazine)

 

I feel a 16-25 year old mass market is a very generic group of people, who are up to date on trends, care about social issues and expect to be emotionally engaged by this broad term of 'love' as it is the theme of my music video.

In terms of popular culture this audience would engage with celebrities, popular references to well known brands or apps (for example; Nike, Adidas, Tiktok, Instagram) 

In terms of my brief this audience would most likely engage with visuals of social injustices, protests and many lifestyle factors such as popular way of living and new cultures. 

Research - focus groups (magazine)

Name: Ayaah 

Age: 17

Occupation: Student 

Psychographic: Explorer 

Interests: Reading, Fashion, Cooking, Music 

Ayaah is in my target audience for my magazine because she enjoys the lifestyle genre and likes to read about fashion.

Name: Eleanor 

Age: 17

Occupation: Fashion re-seller 

 Psychographic: Aspirer 

Interests: Fashion, design, reading, interior design, social media, makeup 

Eleanor is in my target audience due to her age and love of fashion and interests surrounding reading magazines. 

 

Name: Ana 

Age: 17

Occupation: Student 

Psychographic: Explorer 

Interests: Fashion, art, reading, dance, makeup, cooking, Music

Ana is in my target audience as she stated that she enjoys fashion mixed with lifestyle when looking into magazines, she said she specifically enjoys the Magazine Vogue.

 Name: Juliet 

Age: 17

Occupation: Student 

Psychographic: Reformer 

Interests: Travelling, Fashion, Languages, Cooking, Reading, Nature/Eco-friendly 

Juliet is in my target audience because of her age and her interests interlink with the contents of my magazine, she stated that she would read my magazine as she also enjoys to see the new fashion trends as well as the vintage aspect of fashion.

Name: Poppy 

Age: 27

Occupation: Social Media Influencer 

Psychographic: Explorer 

Interests: Health, Fitness, Fashion, Cooking, Travelling, Art

Poppy would not be in my target audience because of her age, due to her exceeding the 16-25 age range she may not understand all references in my media product and it may not appeal to her as much as those aged 16-25

Name: Kea

Age: 15

Occupation: GCSE student 

Psychographic: Reformer

Interests: Fashion, makeup, singing, beauty, dance, theatre, astrology 

Kea does not fit into my target audience due to her age being below 16-25, this means she may not feel my media product appeals to her due to the differences in age which also may lead to her not understanding all the references

My focus group is made up of 4 subjects who all fit into my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic.

Following my audience research on magazines I asked them more questions about how they consume articles and magazines.

Do you read magazines?

Ayaah: Yes

Eleanor: Yes

Ana: Yes

Juliet: No

Poppy: Yes

Kea: No 

How regularly do you read magazines?

Ayaah: At least twice a week 

Eleanor: Almost every day

Ana: Maybe one a month 

Juliet: very rarely 

Poppy: every couple of days 

Kea: extremely rarely 

How much would you pay for a magazine?

Ayaah: Up to £4, maybe £5 for a special edition

Eleanor: Depending on the genre, anywhere from £1 to £10 because of hardback or limited edition contents

Ana: Nothing more than £4

Juliet: Strictly no more than £2.50 because I would only ever read it once then throw it away 

Poppy: anything, price does not matter

Kea: anything form £2 to £6

Do you enjoy reading magazines?

Ayaah: Yes, but it does depend on the type of magazine 

Eleanor: I do enjoy reading these, I feel that they are an interesting way to read a mix of soft news and become educated on the latest trends in society

Ana: I do, but I mainly enjoy looking at the images, I feel that it was truly draws me in to look though the magazine

Juliet: It is rare that I would enjoy it, however like Ana, I do like to look at the images and ads

Poppy: Yes, I really enjoy all aspects 

Kea: Not overly 

What is your favorite genre of magazine?

Ayaah: Lifestyle mixed with some celeb gossip, like OK! magazine

Eleanor: Anything with fashion in it

Ana: Food, cooking or fashion 

Juliet: Celeb gossip or travel magazines and sometimes fashion

Poppy: travel or cooking

Kea: musical 

What would you like to see more of in magazines?

Ayaah: An eco-friendly section

Eleanor: More trends being shown 

Ana: Social issues and justice 

Juliet: Social issues and environmental aspects 

Poppy: vegan recipes 

Kea: a singers section 

(This focus group was initiated under the impression I would be producing a magazine, but upon further reflection and research I decided to shift and do a music video)