Research - profile (music video)

 

I feel a 16-25 year old mass market is a very generic group of people, who are up to date on trends, care about social issues and expect to be emotionally engaged by this broad term of 'love' as it is the theme of my music video.

In terms of popular culture this audience would engage with celebrities, popular references to well known brands or apps (for example; Nike, Adidas, Tiktok, Instagram) 

In terms of my brief this audience would most likely engage with this visual of love/ difficulties of love within the LGBTQ+ community because it is more common to be more open with your sexuality in 2021.