Age: 17
Occupation: Student
Psychographic: Explorer
Interests: Reading, Fashion, Cooking, Music
Ayaah is in my target audience for my music video because she enjoys listening to all genres of music and finds music videos entertaining.
Name: Eleanor
Age: 17
Occupation: Fashion re-seller
Psychographic: Aspirer
Interests: Fashion, design, reading, interior design, social media, makeup
Eleanor is in my target audience due to her age and passion for social media, as this young interest is what will be reflected in the music video.
Name: Ana
Age: 17
Occupation: Student
Psychographic: Explorer
Interests: Fashion, art, reading, dance, makeup, cooking, Music
Ana is in my target audience as she stated that she enjoys music and likes the detail of the genre love in terms of a music video, aswell as her being a fan of the indie genre of music.
Name: Juliet
Age: 17
Occupation: Student
Psychographic: Reformer
Interests: Travelling, Fashion, Languages, Cooking, Reading, Nature/Eco-friendly
Juliet is in my target audience because of her age and her interests interlink with the contents and plans that correlate with my music video, she will understand any specific references to her age and interests due to the demographic she is in.
Name: Poppy
Age: 27
Occupation: Social Media Influencer
Psychographic: Explorer
Interests: Health, Fitness, Fashion, Cooking, Travelling, Art
Poppy would not be in my target audience because of her age, due to her exceeding the 16-25 age range she may not understand all references in my media product and it may not appeal to her as much as those aged 16-25
Name: Kea
Age: 15
Occupation: GCSE student
Psychographic: Reformer
Interests: Fashion, makeup, singing, beauty, dance, theatre, astrology
Kea does not fit into my target audience due to her age being below 16-25, this means she may not feel my media product appeals to her due to the differences in age which also may lead to her not understanding all the references
My focus group is made up of 4 subjects who all fit into my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic.
Following my audience research on music videos I asked them more questions about how they music and watch music videos.
Do you watch music videos?
Ayaah: Yes
Eleanor: Yes
Ana: Yes
Juliet: Yes
Poppy: No
Kea: Yes
How regularly do you watch music videos?
Ayaah: At least twice a week
Eleanor: Almost every day
Ana: Maybe one a month
Juliet: very rarely
Poppy: Never
Kea: Every day
What is your favorite genre of music?
Ayaah: Alternative pop/ indie
Eleanor: Mainstream hip hop
Ana: Pop/ rock
Juliet: Indie/ pop
Poppy: Hip hop
Kea; R&B or 90's era
Do you enjoy watching music videos?
Ayaah: Yes, but it does depend on the type of music video
Eleanor: I do enjoy watching them, I feel that they are an interesting way to listen to music whilst have visuals to go along with the lyrics
Ana: I do, but I mainly enjoy listening to the music however the videography is important
Juliet: I prefer to use Spotify, but if a music video fits me then I would enjoy watching a story unfold to the lyrics
Poppy: No
Kea: Yes, but the visuals must match the vibe of the song
What platform do you watch music videos on?
Ayaah: Youtube
Eleanor: Youtube
Ana: Youtube
Juliet: Youtube
Poppy: If I was to watch these it would be on Youtube
Kea: Youtube
What would you like to see more of in music videos?
Ayaah: LGBTQ+ representation
Eleanor: More trends being shown
Ana: Social issues or real life scenarios
Juliet: Realistic shots
Poppy: More diversity
Kea: shorter scenes as long scenes can be boring for me
Do you prefer narrative or performance music videos?
Ayaah: Performative Eleanor: Performative
Ana: Narrative
Juliet: Performance
Poppy: Narrative
Kea: Performative
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